Postcard Advertising and Why It Works

Direct mail postcards has always been one of the most powerful and cost-effective marketing tools available.

Postcard advertising in its many forms is simple, targeted, and effective plus it's easy to track, easy to tweak, and delivers a pretty good bang for your advertising dollar. Think we're exaggerating? Look at this short list of ways that business postcard advertising delivers:

• Postcard Advertising is dramatic

A well-designed business postcard is like a small billboard your customer can hold in his hand: the impact can be immediate and dramatic. In today's world of short attention spans, this can raise the effectiveness of your advertising dollar significantly.

• Postcard Advertising is immediate

If you include valuable offer and a call to action, you can start seeing tangible results from your mailing the day the cards hit the mailboxes.

• Postcard Advertising is targeted

With today's technology, you can mail to a targeted list that gives you only the customers you want to receive your postcard. Advertising an established business? You probably already have a database with existing customers' names and addresses. If you're marketing a new business, try purchasing a list of likely customers from a list broker.

• Postcard Advertising is specialized

What do you want your business postcard to do? Get people into your store? Drive traffic to your website? Encourage previous customers to order again? What ever simple call-to-action you need for your business, postcard advertising can say quickly and effectively.

• Postcard Advertising has impact

Don't count on your customers opening an envelope to see your message: a dramatic image or headline on a business postcard is almost impossible to ignore ... and very few of us can resist the urge to flip the card over and at least glance at what it says.

• Postcard Advertising can save you money

Business postcards cost less to produce ... cost less to print ... and cost less to mail than a typical brochure or even a letter. Add the immediate impact of the image and headline, and the benefits of postcard advertising really start to add up.

Today's business postcards come in a wide range of styles, designs, and sizes—meaning you can customize your mailing to fit your promotion, your audience, and your budget. Use the front side of your postcard like a mini-billboard, with a message that can be read and understood quickly and easily. Don't forget the call-to-action!

Once you have a strong graphic and dramatic headline on the front, use the back of the postcard to underscore the message and list services or benefits. Finish the postcard with a call to action, a special offer, and maybe even a testimonial or two.

While today's customer market gets more and more fragmented, targeting customers with a specialized message remains the best use of your marketing dollar. Business postcard advertising is straight-forward, adaptable, and cost-effective: try it and see if it works for you.

Call today 1-800-869-8375 for pricing and availability.